Your complete senior marketing team for hire.
XEMEA is the senior performance partner for mid-market European companies — bridging the gap between boardroom strategy and campaign execution across 20+ markets.
XEMEA is the senior performance partner for mid-market European companies — bridging the gap between boardroom strategy and campaign execution across 20+ markets.
The Problem
What the boardroom asks
"What's our customer acquisition cost — and can we halve it?"
"We're expanding into 3 new markets. Where do we start?"
"Marketing is spending €400K/quarter. What are we getting back?"
XEMEA
Most companies have either strategy people who don't execute, or execution people who can't think strategically. We do both.
What the marketing team reports
"CTR is up 12% week-over-week on the Search campaign."
"We're testing 3 new audience segments on Meta."
"ROAS hit 4.2x on Shopping — but attribution is unclear."
Who We Help
You're reviewing marketing reports that don't connect to revenue. Your team talks about clicks and impressions while you're asking about margin and growth.
What you get:
You're caught between a CEO demanding results and a team that needs direction. You need a senior peer who can pressure-test your strategy and fill the gaps your team can't cover yet.
What you get:
You're deep in the platforms and the data, but you need senior oversight on strategy. Maybe you want a technical mentor, or your team needs an audit from someone who's managed accounts at scale.
What you get:
Know what the marketing is really worth.
We help investors, VCs, and funds evaluate the commercial health of acquisition targets. Before you sign, we look under the hood — assessing profitability drivers, growth potential, brand positioning, channel dependency, and customer acquisition efficiency.
What we assess:
Services
CEO-level advisory that connects marketing spend to business outcomes.
Scope
Full-funnel strategy for companies operating across multiple European markets.
Scope
Hands-on campaign management by operators who've managed 20+ markets.
Scope
Senior marketing leadership without a full-time hire.
Scope
Success Stories
A few examples of what happens when senior strategy meets hands-on execution.
Our client couldn't scale in the US market — even with one of the most prestigious American agencies on the account. We took over in March 2026, restructured the account, and introduced daily steering. Revenue tripled while cost per order held steady. Today the client leads a fiercely competitive market and is posting record results.
The CEO approached us to build a data-driven marketing department. We stepped in as Fractional CMO — full-time in the first months — then introduced rigid KPI tracking against plans. Marketing finances came under control and profitability rose by a full percentage point of P&L, which at this client's scale means tens of thousands of euros in profit.
We guided a CEE client's entry into the German Amazon marketplace — from administration and account registration to listings management and PPC. Six months later, they reached #1 in their category with 20% month-over-month growth. We're now helping them open markets across Europe through Amazon.
We built a self-service store in a location that could never sustain full staffing profitably. Two months after opening, it generates positive profit — driven by autonomous customer purchases and, above all, an advanced custom ERP we built for the client. We keep developing the retail agents behind it: four hours of work a day keep the store open around the clock.
We delivered commercial due diligence on an e-commerce acquisition target — and the investor went ahead with the deal on the back of it. We validated not just the quality of the marketing campaigns, but the competitive landscape and the business as a whole, distilling everything into a scorecard-based recommendation.
Our client is opening new countries and expanding aggressively — revenue is up 43%. As interim Head of Performance, we manage country-level profitability and coordinate the client's internal teams and external vendors. We track results against plan, and in regular syncs we sit on the client's side of the table, holding everyone accountable for the KPIs the client defined.
About
XEMEA is a team of senior marketing leaders who spent a decade scaling ecommerce and lead generation businesses across Europe. We've managed the budgets, built the teams, and reported to the boards.
Jakub Zilincan
Co-founder
Former VP of Global Marketing at Berlin Brands Group, where he led a 60-person marketing team across 20+ international markets. Before that, four years at Google's European headquarters. Holds an MBA and PhD. Started as a programmer — still builds with code and AI when it solves problems faster than meetings.
LinkedIn
Matej Tomasovsky
Consultant
Former Head of Performance and Marketing Director (CEE) at Berlin Brands Group, overseeing multi-million euro ad budgets across Google, Meta, and Amazon. Managed cross-market campaign strategy across European markets. Recognised industry speaker on performance marketing and ecommerce growth.
LinkedIn
Igor Breziansky
Consultant
Meta Ads and PPC specialist with deep expertise in UGC-driven performance creative. Builds and scales paid social campaigns that connect authentic content with measurable business outcomes across European markets.
LinkedIn
Malte Karstan
Consultant
Ecommerce strategist with 20+ years of experience in Amazon and marketplace launch, scaling, and optimization across 100+ retail channels worldwide. Built and exited his own ecommerce business before advising brands on international Amazon expansion, listing strategy, and marketplace operations. Recognised as a Rethink Retail Top Expert and keynote speaker.
LinkedInWhat We Don't Do
We don't design logos, manage your Instagram feed, or plan your next conference. We focus entirely on the work that connects marketing to business outcomes.
Need strategy or agency selection advice in these areas? We can consult — we just don't execute.
Get in touch
Tell us about your marketing challenges and growth targets. We'll get back within 24 hours with an honest assessment of whether XEMEA is the right fit.
Or write directly: hello@xemea.com
